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meta-third-party-conversion-tracking

Use this skill when conversions happen off your domain — webinars, events, third-party platforms — and Meta still needs the conversion signal.

skills/ivan-falco/meta-third-party-conversion-tracking/SKILL.md

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# Meta Ads - Third-Party / Off-Domain Conversion Tracking (Webinars & Events)

When the conversion (e.g. webinar signup, event registration) happens on a **third-party platform** (Luma, Hopin, etc.) instead of on your website, use this for best-practice setup. Applies to anyone running Meta ads to a webinar or event where signup completes off-domain.

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## The Problem

- User lands on **your site** (e.g. webinar LP with UTM).
- User clicks "Sign up" → goes to **third-party platform** (e.g. Luma) to complete registration.
- Conversion happens **off your domain**. If your pixel is only on your site, Meta never sees the signup unless you track it on your domain or on the platform.

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