Individual skill
meta-audience-strategy
Use this skill when building audiences for B2B Meta ads — CRM and third-party data as matchable audiences, lookalikes, exclusions, and audience quality for high-ACV SaaS.
skills/ivan-falco/meta-audience-strategy/SKILL.md
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# Audience Strategy for B2B Meta Ads - High-ACV SaaS
How to reach B2B buyers on a platform built for consumers. Your data quality determines everything. Meta's algorithm is powerful at finding lookalike audiences - but only if you feed it high-quality seed data.
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## Core Principle
Meta Ads for B2B can deliver half the cost per lead and lower cost per qualified opportunity compared to LinkedIn - but only when the audience data is right. Proof points: teams driving 100+ scheduled demos/month from Meta at $849 cost per demo, $2-4K cost per opportunity (mid-market and enterprise). Others opening $800K+ in new pipeline after being skeptical.
**The catch:** You can't sell to everyone. B2B success on Meta depends on data quality and creative doing the targeting work - not Meta's native B2B targeting (which is weak).
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