Individual skill
personalization-6-buckets
Use this skill when researching a prospect for personalized outreach, choosing a personalization angle — self-authored content, engaged content, self-identified traits, background, or company-level triggers — or falling back to core-static relevance when no personal data exists.
skills/alex-vacca/personalization-6-buckets/SKILL.md
Source commit 5d786aad0c7b2ca59b1abf1f601f9407ca261996
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- Last checked
- Nov 11, 2026
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- Oct 20, 2026
- License
- MIT
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SKILL.mdcore · 4,394 bytes
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# 6 Buckets of Personalization
## Bucket 1: Self-Authored Content (Highest Value)
Content the prospect has created themselves:
1. **Speaking Engagements** - Conferences, podcasts
2. **Webinars** - Hosted or participated
3. **Articles** - Blog posts, publications
4. **Posts** - LinkedIn, Twitter content
**Usage:** Highest value personalization. Reference their thought leadership directly.
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