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build-list

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Builds prospect lists of companies, contacts, or both. Use when the user asks for target accounts, ICP-fit prospects, decision-makers, enrichment, or a list ready for CRM, Swan, or sequence activation.

skills/ido-goldberg/build-list/SKILL.md

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Oct 20, 2026
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MIT

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## Instructions

**Setup state.** Not yet configured for this org. Load the `Readme` sub-page once to capture the org's default column plan, sourcing tier order, and activation defaults. (Rewrite this paragraph via `swan-update-skill` after setup so future runs read the current config and skip re-checking.)

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### The mental model — column ladder

Every list build is a table. Each column has four properties:

1. **Input** — which earlier columns it reads.
2. **Cost tier** — free filter / free elimination / cheap enrichment / AI research / paid contact data.
3. **Run-when condition** — which upstream Boolean gates it (almost always `icp_pass`).
4. **Fallback** — what to write when it can't resolve.
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