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meta-campaign-structure

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Use this skill when structuring Meta campaigns for B2B — account architecture, campaign and ad-set layout, budget placement, and consolidation rules for high-ACV SaaS.

skills/ivan-falco/meta-campaign-structure/SKILL.md

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# Campaign Structure for B2B Meta Ads - High-ACV SaaS

How to structure Meta campaigns for B2B SaaS with $30K+ ACV. Covers the three phases (ABO to CBO to Advantage+), campaign architecture, settings, and the 12-month scaling roadmap.

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## The Three Phases of Campaign Structure

### Phase 1: Audience Validation (ABO - Ad Set Budget)

**Purpose:** Determine which audience sources produce quality leads before spending on creative testing.

**When to use:** Starting Meta for the first time, launching a new offer, entering a new market segment.
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