Individual skill

webinar-to-qualified-pipeline

Use this skill after a B2B webinar has registrations or engagement data but before treating every registrant as a sales lead. Produces reconciled lifecycle states, fit and intent scores, a prioritised sales-review queue, segment-specific follow-up, and a measurable handoff from webinar registration to qualified pipeline and booked meetings.

skills/gerrit-kesten/webinar-to-qualified-pipeline/SKILL.md

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Use this when a webinar has produced names but the revenue team cannot tell who deserves sales attention, useful follow-up, or no action. It turns verified engagement and fit into a controlled pipeline process.

## Define the commercial job

Write one sentence that names the audience, the problem taught, and the next buying step. A webinar for awareness, customer education, partner enablement, and opportunity acceleration cannot share one qualification rule.

Define the conversion ladder:

1. registration;
2. attended live, watched replay, or no-show;
3. meaningful engagement;
4. sales review accepted;
5. meeting booked;
6. qualified opportunity created.
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