Individual skill
webinar-to-qualified-pipeline
Use this skill after a B2B webinar has registrations or engagement data but before treating every registrant as a sales lead. Produces reconciled lifecycle states, fit and intent scores, a prioritised sales-review queue, segment-specific follow-up, and a measurable handoff from webinar registration to qualified pipeline and booked meetings.
skills/gerrit-kesten/webinar-to-qualified-pipeline/SKILL.md
Source commit 5d786aad0c7b2ca59b1abf1f601f9407ca261996
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- Last checked
- Nov 5, 2026
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- Repository stars (not skill ratings)
- 236
- Repository last updated
- Oct 20, 2026
- License
- MIT
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- sales Declared skill tag
- demand-gen Declared skill tag
- revops Declared skill tag
- sales Derived category
- data Derived category
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SKILL.mdcore · 5,996 bytesSKILL.mdcore · 5,996 bytesreferences/follow-up-and-handoff-matrix.mddoc · 3,293 bytesreferences/lifecycle-states-and-suppression.mddoc · 3,099 bytesreferences/qualification-scorecard.mddoc · 2,976 bytesreferences/worked-webinar-case.mddoc · 3,726 bytes
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Use this when a webinar has produced names but the revenue team cannot tell who deserves sales attention, useful follow-up, or no action. It turns verified engagement and fit into a controlled pipeline process.
## Define the commercial job
Write one sentence that names the audience, the problem taught, and the next buying step. A webinar for awareness, customer education, partner enablement, and opportunity acceleration cannot share one qualification rule.
Define the conversion ladder:
1. registration;
2. attended live, watched replay, or no-show;
3. meaningful engagement;
4. sales review accepted;
5. meeting booked;
6. qualified opportunity created.