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expansion-plays

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Use this skill when writing outreach to grow an existing paying customer: a plan upgrade, a new use case or a deeper rollout. It picks one of five plays from the signal behind the conversation (repeated top-ups, the customer asking for more, a history of upgrades, a usage ceiling plus an in-product signal, or a good relationship with low value realized), and writes a short sequence hooked on what the customer is doing in the product or said on a call, never a cold pitch. Every sequence waits for approval and ends with an internal alert to the account owner, not a sixth pitch. Also answers "upsell email", "write expansion outreach", "how do I pitch an upgrade to a customer".

skills/jeremy-hurst/expansion-plays/SKILL.md

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Last checked
Nov 11, 2026

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237
Repository last updated
Oct 20, 2026
License
MIT

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Applies when a customer is already paying and there is a reason to talk about growing the account. Produces one sequence per contact, built on their own usage or their own words.

They already know you. The fastest way to stall an expansion is to pitch a customer as if they were a prospect. Every play here starts from evidence they will recognize: their usage, their top-ups, something they said on a call.

## Template placeholders

Replace every `{{...}}` before enabling. See the setup checklist reference.

- `{{PRODUCT}}`: Your product name
- `{{CALL_NOTES}}`: Where call notes and transcripts live (e.g. Gong, Circleback, Fathom)
- `{{USAGE_SOURCE}}`: Where product usage lives (e.g. your product database, a usage dashboard)
- `{{USAGE_UNIT}}`: What customers consume (e.g. credits, seats, API calls)
- `{{ACCOUNT_OWNER}}`: The person who owns the customer relationship and approves every send
- `{{OWNER_ALERT_CHANNEL}}`: Where the internal no-reply alert goes (e.g. a Slack DM to `{{ACCOUNT_OWNER}}`)
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