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abm-account-engagement-report

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Use this skill when the user has account-level LinkedIn ad data (a rate accounts CSV) plus pipeline data and wants a client-facing ABM Account Engagement Dashboard: an account funnel (Reached to Opportunity), a scored hot-account leaderboard, pipeline cards with named contacts and keywords, cross-channel signals, segment analysis, an engagement heatmap, and an action plan, as one interactive HTML report.

skills/justin-rowe/abm-account-engagement-report/SKILL.md

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Oct 20, 2026
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# ABM Account Engagement Dashboard

Transforms account-level ad data from LinkedIn (a rate accounts CSV) and Google Ads
pipeline data into an interactive, client-facing HTML dashboard. It answers: which accounts
are progressing through the funnel, where are the multi-channel buying signals, and which
segments are engaging?

Account-level engagement, website-visitor identification, and revenue attribution data are
sourced through a LinkedIn signals tool such as [DemandSense](https://demandsense.com).
Substitute another signal source if you run one.

## Step 0: Gather inputs

At least one data source is required; the more sources, the richer the output.
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