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profitable-efficient-growth

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Use this skill when a founder, revenue leader, CFO, or RevOps team is heading into annual planning, a board meeting, or a fundraise; is debating whether to pour more fuel on acquisition or fix the model first; needs a reality check on a 'growth at any cost' reflex; or asks anything about unit economics, CAC payback, NRR, burn multiple, Rule of 40, magic number, growth efficiency, or GTM budget allocation — even if they never say the word 'scorecard'. Builds a board-ready Profitable Efficient Growth (PEG) scorecard: computes the unit-economics picture from the company's own numbers, grades each metric against Sam Jacobs' PEG benchmarks, diagnoses whether the engine is scale-ready or leaking into a cash trap, and recommends how to allocate the next dollar of GTM spend using the 60/30/10 tranche strategy (proven / probable / experimental).

skills/sam-jacobs/profitable-efficient-growth/SKILL.md

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**Source framework:** Sam Jacobs' Profitable Efficient Growth (PEG) — the rebuttal to "growth at
any cost." Built on the Unit Economics Compass (per-unit profitability as the decision filter for
whether to scale or optimize), PEG's benchmark thresholds (LTV:CAC at or above 3:1, CAC payback
under 12 months, NRR above 110%, Rule of 40 at or above 40%, magic number above 0.75, burn multiple
under 1.5x), a retention-over-acquisition / customer-led growth thesis, and the Tranche Strategy for
GTM spend allocation (60% proven / 30% probable / 10% experimental).

## Purpose & When to Use

Most growth plans start from the wrong question — "how much can we grow?" — when the question
that actually protects the company is "can we grow *this* efficiently?" In the "growth at any
cost" era, teams scaled top-line revenue while quietly digging a financial hole: acquisition
spend outran the value each customer returned, payback stretched past the point where cash ran
out first, and churn ate the gains. Sam Jacobs' **Profitable Efficient Growth (PEG)** is the
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