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competitor-connection-displacement

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Use this skill when you want in-market prospects already evaluating your category — "who's engaging our competitors," "build a displacement list." Given a competitor's new connections and your ICP, it returns a ranked, ICP-qualified list of displaceable prospects, each with a same-week differentiation angle.

skills/peter-cools/competitor-connection-displacement/SKILL.md

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Oct 20, 2026
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An agent that turns a competitor's newly-connecting audience into a displacement list. Someone who just connected with a competitor is mid-evaluation of your category — reach them in that window, with a reason, before the competitor locks them in.

## Input

- `new_connections` — people who recently connected with the competitor (their founders, reps, or company page).
- `your_icp` — the ICP segments and personas to qualify against.
- *(optional)* `existing_pipeline` — accounts already in motion, to exclude.

## Procedure

1. **Qualify against the ICP first.** Most new connections are peers, recruiters, job-seekers, or the competitor's own customers. Keep only role and firmographic fits.
2. **Drop the noise** — anyone already in your pipeline, and obvious non-buyers.
3. **Score displaceability** on three things: net-new (not already yours), decision power (can they buy?), and freshness (connected in the last few days beats last month).
4. **Write a differentiation angle per prospect** — tied to their problem and what makes you different, never a teardown and never a mention of how you found them.
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