Individual skill
account-research-brief
Use this skill before a first meeting, an ABM push, or a territory review, when you need a defensible account brief instead of a copied About page. Produces firmographics, positioning pillars, an evidence-tagged SWOT, a named exec list, and live hiring signals, with every claim marked as sourced or inferred.
skills/amir-baldiga/account-research-brief/SKILL.md
Source commit 5d786aad0c7b2ca59b1abf1f601f9407ca261996
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- Last checked
- Nov 11, 2026
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- Repository stars (not skill ratings)
- 237
- Repository last updated
- Oct 20, 2026
- License
- MIT
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Run this before a first meeting or an ABM push. It produces a one-page brief where every claim is tagged as evidence-backed or inference, so the AE knows what they can say out loud.
## The play
1. **Resolve the company to a stable identifier first.** Match on the company's own URL slug rather than its display name. Name search returns near-matches and you will research the wrong entity, which is worse than researching nothing.
2. **Pull firmographics.** Size, industry, headquarters, founding year, description, specialities. This is the skeleton the rest hangs on.
3. **Read composition, not just headcount.** How the employee base splits by function and seniority says more than a total. A company that is 60% engineering sells differently than one that is 60% sales.
4. **Extract positioning pillars.** Cluster the company's own description, tagline, and specialities into three to six themes: product areas, target buyer, stated differentiators. Name each pillar and cite the exact source phrase. These are the words the buyer already uses about themselves.
5. **Build a SWOT where every line is tagged.** Mark each point `evidence` (traceable to something retrieved) or `inference` (your read). An untagged SWOT is opinion wearing a suit, and an AE who repeats an inference as fact in a meeting loses the room.
