Menu

Individual skill

meta-optimization-playbook

0upvotes

Use this skill when optimizing a live B2B Meta account — diagnosis order, B2B benchmarks, and the fix sequence for underperforming campaigns.

skills/ivan-falco/meta-optimization-playbook/SKILL.md

Read pinned source

Source commit 5d786aad0c7b2ca59b1abf1f601f9407ca261996

What was checked

Matches the observed repository HEAD
Yes
Scanner rules are current
No
Repository scan complete
No
Skill scan complete
Yes
Observed behavior
Not checked yet
Last checked
Nov 11, 2026

These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.

Install this skill

Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.

An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.

Repository context

Repository stars (not skill ratings)
237
Repository last updated
Oct 20, 2026
License
MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

Files and excerpt

File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.

Browse files
Read excerpt

# Meta Ads Optimization Playbook - B2B SaaS

What to do when things go right, wrong, or sideways. Decision trees, weekly cadence, thresholds, and benchmarks for managing B2B SaaS Meta accounts ($30K+ ACV).

---

## Core Rule: Meta Thinks in Weeks, Not Days

Single-day or 3-day fluctuations are normal. Meta rotates audiences, tests delivery patterns, and adjusts. Never make decisions based on less than 7 days of data. Check results weekly, not daily.

**The most common way to kill a winning campaign:** Making changes every 2-4 days because a metric dipped. Let it run.

---
Back to top