Individual skill

move-gtm-diagnostic

Use this skill when a company wants to audit its go-to-market foundation before scaling or automating - it runs Sangram Vajre's WSJ-bestselling MOVE framework, the 4-question GTM diagnostic (Market, Operations, Velocity, Expansion), to find where GTM is misaligned, identify which of the three fit stages the company is actually in (Problem-Market / Product-Market / Platform-Market), and return a prioritised list of what to fix first. Trigger phrases: "GTM audit", "GTM diagnostic", "GTM health check", "MOVE assessment", "are we ready to scale", "why isn't our GTM working" - and before standing up any new outbound, inbound, or deal-process engine. This is a diagnosis, not a build - run it first.

skills/sangram-vajre/move-gtm-diagnostic/SKILL.md

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Last checked: Nov 11, 2026

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Repository stars (not skill ratings): 237
Repository last updated: Oct 20, 2026
License: MIT

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SKILL.mdcore · 8,566 bytes
SKILL.mdcore · 8,566 bytes

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# MOVE GTM diagnostic

A structured assessment that runs a company through Sangram Vajre's MOVE framework and returns a diagnosis: which fit stage they are truly in, where their GTM is misaligned, and what to fix before they scale or automate. Think of it as a GTM MRI — it exposes weakness across Market, Operations, Velocity and Expansion so you don't scale a broken motion.

**Run this before building anything.** The most common GTM failure is scaling — or automating — a motion that was never sound. This skill is the "diagnose before you build" step. Its output is the strategy layer other engines are built on.

## When to run it

- Before standing up any GTM engine (outbound, inbound, deal process).
- When a company believes it has a "marketing problem" or a "sales problem" — it usually has a GTM problem.
- When growth has stalled at a revenue threshold (the "valley of death" between stages).
- When teams are misaligned on who the customer is, what the motion is, or when to scale.

## The core principle