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b2b-cold-email-copywriting

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Use this skill when writing or fixing cold email that has to land in the primary inbox and get replies at volume — "write a cold sequence for this list", "our cold email gets no replies", "set up outbound copy for this offer". The full B2B Boosted system distilled from millions of real sends - diagnose in the Big-3 order (list 40%, offer 40%, copy 20%), deliverability before copy, five email frameworks, a personalisation ladder, interest-based CTAs, deliverability-safe spintax, a banned-words list, and a pre-send QA checklist. Turns an enriched lead list into reply-getting sequences that read like one human wrote to another.

skills/tim-yakubson/b2b-cold-email-copywriting/SKILL.md

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A complete operating system for writing cold email that gets replies instead of spam flags. This is the exact framework we run at B2B Boosted across millions of sends. It assumes you already know that copy is only one of three levers, and it will not let you skip the other two.

## 0. The Big 3 (get the order right or nothing else matters)

Reply rate is a product of three things, in this order of impact:

1. **List (40%)** — the right person, at the right company, with the right trigger. The best copy in the world sent to the wrong list gets zero replies. Fix the list first.
2. **Offer (40%)** — a specific, believable outcome for a specific person. "We do X for Y so they get Z" beats any clever line.
3. **Copy (20%)** — the words. Important, but it only multiplies a good list and offer. It cannot create demand that isn't there.

If replies are low, diagnose in that order. Copywriters over-index on copy because it's the part they control. Resist it.

## 1. Deliverability comes before copy
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