Individual skill

event-account-plan

Use this skill in the weeks before a conference, trade show, or field event, when an attendee or registration list exists and the question is which companies to work, who to talk to at each one, and what to say. Trigger on "we have the attendee list for the show", "who should we target at this conference", "build the event account plan", "prep the team for the booth", "score this registration export", "which accounts are worth booking before the event". Turns a raw list into a deduplicated, signal-scored, tiered account plan with the buying committee behind each top account, a play per track, and a shared war-room page the floor team and the CRO both read. Leads on competitor tech signals — a dead competitor in the room is the best target on the list.

skills/boaz-descalo/event-account-plan/SKILL.md

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Last checked
Nov 11, 2026

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237
Repository last updated
Oct 20, 2026
License
MIT

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Applies once an attendee, registration, or target-audience list exists and there
is still time to act on it — typically the two weeks before the show. Produces a
ranked account file, a decision-maker file, and a war-room page: which companies
to work, the buying committee behind each, and the play per segment. Not a
summary of the event.

## Collect five things

Ask only for what you cannot find yourself. Missing 1 or 2 blocks the work.

1. **The attendee list** — export, sheet, or paste. Company rows, and named
   registrants if you are lucky.
2. **Whose GTM this is** — the vendor's site. Homepage, product pages, and the
   customers/logos page.
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