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media-pr-outreach

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Use this skill when doing media and PR outreach - first contact with a reporter, a news pitch, a contributed-byline pitch, or a fast reactive pitch on breaking news. Produces a short, anchored pitch that leads with the reporter's beat and closes on a concrete give-plus-ask, plus a follow-up plan. Reach for it when the ask is "pitch this reporter", "get us press coverage", "draft a media or PR pitch", "respond to this story", or "build our journalist list".

skills/gali-firon/media-pr-outreach/SKILL.md

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Oct 20, 2026
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Applies to any media or PR outreach to a journalist for coverage. Produces a short pitch anchored to the reporter's recent work, weighted toward their readers, and closed on a specific give and one clear ask.

Most cold pitches to reporters fail the same three ways: they lead with the company, they are not anchored to anything the reporter actually wrote, and they open with "happy to be a source" and give no reason to reply. This skill fixes all three, then routes the draft through a review gate before it sends.

## The four pitch types

Pick the type before drafting - each has a different structure and length, detailed in `references/pitch-types.md`.

- **First contact** - get on the reporter's radar before there is news. No pitch, no ask beyond "useful to be a resource".
- **News pitch** - a specific announcement worth their readers' attention.
- **Byline pitch** - a contributed article from an exec, backed by a real existing point of view.
- **Reactive pitch** - a story just broke on the beat and there is a fast, specific expert take to offer. Speed is the whole point.

## The play
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