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creating-campaigns-ads-audiences

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Use this skill when creating campaigns, ad sets, ads, or audiences on Meta — the build chain and the settings that matter, step by step.

skills/ivan-falco/creating-campaigns-ads-audiences/SKILL.md

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# Creating Campaigns, Ads, and Audiences on Meta

The full build chain, end to end. Meta's structure is strict and nested:

```
Campaign (objective, budget if CBO)
  -> Ad Set (audience, placement, budget if ABO, optimization goal, schedule)
    -> Ad (references a creative + an ad set)
      -> Ad Creative (media, copy, CTA, link, url_tags)
Custom / Lookalike Audiences (built at the account level, referenced by ad sets)
```

**Golden rules (always):**
- **Everything is created PAUSED.** Never set a campaign, ad set, or ad to `ACTIVE` without explicit user confirmation. Spend only starts when the user says go.
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