Individual skill
ad-personas
Use this skill when defining ad personas — translating ICP segments into the persona lens every ad, angle, and offer gets built against.
skills/ivan-falco/ad-personas/SKILL.md
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# Ad Persona Framework
## Why Ad Personas Matter
- The secret to standing out isn't being the loudest, it's being the most relevant
- The better you understand your target audience, the easier everything becomes (copy, offers, audiences)
- Most companies have user personas but haven't transformed them into ad personas
- **Ad persona = how you're going to ACTUALLY target that ideal person on ad platforms**
## What Is an Ad Persona?
An ad persona bridges the gap between "who we want to reach" and "what targeting options are actually available on the platform." Without it, you end up with generic targeting that wastes budget on the wrong people.
## Ad Persona Template Components