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linkedin-abm-monthly-report

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Use this skill when someone wants a monthly LinkedIn Ads & ABM performance report for the last full calendar month — a month-end / end-of-month ABM report, a LinkedIn ads recap, a stakeholder or exec report, a "report on last month's ads/campaigns", a monthly performance summary, or a shareable report with month-over-month comparison. Pulls spend, pipeline, deals, campaign and ad-format performance and engaged companies for the last calendar month, compares to the prior month, grades ad formats against ZenABM benchmarks, and lists recommendations and next steps. Do NOT use for a diagnostic fix-list audit of the trailing 30 days (use the LinkedIn ads & ABM audit skill), planning a NEW campaign/budget, or profiling COMPETITORS' ads.

skills/emilia-korczynska/linkedin-abm-monthly-report/SKILL.md

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Repository last updated
Oct 20, 2026
License
MIT

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# LinkedIn ABM ad reporting (ZenABM)

This skill produces a **monthly report** — a clean, shareable
**"[Company] LinkedIn ABM Ad Report — [Month Year]"** covering the **last full calendar month**, compared to the
month before, delivered as a self-contained branded HTML document and a downloadable PDF.

This is a **report, not an audit.** Its job is to summarize what happened last month for a stakeholder / exec
audience: the numbers, what moved vs the prior month, what worked, and what to do next. It is the reporting
sibling of the LinkedIn ads & ABM audit skill (which is a diagnostic, trailing-30-day, fix-list audit) — reuse
the same benchmarks and math, but frame it as a recap, not a to-do list.

**Requires a ZenABM account and the ZenABM connector** (app.zenabm.com) for live LinkedIn ads data — that's how
the skill pulls last month's spend, pipeline and deals influenced, best campaigns/formats/ads, month-over-month
changes, and engaged companies. Without it, the report can't be produced, and figures are never invented. The
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