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atl-btl-messaging

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Use this skill when crafting messages for different seniority levels, deciding message length and tone, or adapting outreach to VPs and C-Level vs Managers and ICs — the Above-the-Line (ATL) / Below-the-Line (BTL) messaging framework for targeting executives vs end-users.

skills/alex-vacca/atl-btl-messaging/SKILL.md

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# ATL vs BTL Messaging Framework

## Above-the-Line (ATL) - VPs, C-Level, Directors

**Mindset:**
- Think past and future (strategic)
- Want validation, not problems solved
- Care about big picture, not daily operations

**What They Care About:**
- Revenue impact
- Risk reduction
- Strategic initiatives
- Competitive positioning
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