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linkedin-audience-targeting-worksheet

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Use this skill when the user wants a targeting worksheet, audience architecture, LinkedIn targeting plan, keyword map, or 'who should we target'. Builds a multi-channel Audience Targeting Worksheet: ICP and addressable market, the audience efficiency ladder, official LinkedIn targeting attributes, named priority segments, paid-search core groups, and third-party enrichment signals. Best run after company recon and competitive white space.

skills/justin-rowe/linkedin-audience-targeting-worksheet/SKILL.md

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Oct 20, 2026
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# LinkedIn Audience Targeting Worksheet

## What this produces

The "who do we target and why" document. It answers, in order: who can they serve, who is
the priority buyer, how do we reach that buyer most cheaply, what does LinkedIn actually
let us select, which named segments do we chase, what do we bid on in search, and what
signals build the account-based list.

Output: a dark-themed HTML view and/or a branded `.docx`, saved to your output directory.

## Prerequisites

- **Recommended:** competitive white space (the ownable position points the priority ICP)
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