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find-b2b-creators-linkedin

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Use this skill when sourcing creators for a B2B campaign — "find creators our buyers follow," "is this creator worth paying," "build a creator shortlist for [ICP]." Five discovery methods plus a vetting order that filters on audience-ICP fit, engagement quality, consistency, and authentic voice — before follower count is even considered.

skills/thomas-marcelle/find-b2b-creators-linkedin/SKILL.md

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Use when a campaign needs creators. Produces a vetted shortlist with evidence per creator. Treat sourcing as an audience problem, not a follower-count problem: define the exact buyer first — role titles, seniority, topic proximity — then work backwards to who they read.

## Five ways to find them

1. **mine engaged audiences** — export the commenters on the last 20 relevant posts in the space; that's a starter list of people who already engage the topic
2. **targeted topic search** — search narrow problem language ("outbound deliverability"), not category names, and note who posts on it consistently
3. **second-degree analysis** — study who strong creators engage with; smaller accounts with sharp commentary often outperform bigger names
4. **competitor sponsorships** — public sponsored posts reveal creators already proven with the target market
5. **marketplaces** — filter by topic and audience where creators are pre-vetted and bookable

## Vet in this order

1. **audience fit** — read the comment sections: what share of commenters carry buyer job titles? Ten on-ICP commenters beat a thousand random impressions
2. **engagement quality** — saves, thoughtful replies, reshares from real profiles; likes are vanity
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