Individual skill

ads-channel-selection

Use this skill when choosing paid channels — where Meta, LinkedIn, and search each win for B2B, and how to sequence them by budget and motion.

skills/ivan-falco/ads-channel-selection/SKILL.md

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# Channel Selection Guide

## Five Primary Channel Categories

| Category | Channels | Description |
|----------|----------|-------------|
| Paid Social | YouTube, LinkedIn, Facebook, Instagram, Twitter, TikTok, Quora, Reddit | Advertising on social networks |
| Paid Search | Google, Microsoft | Advertising on search engines |
| Paid Review | Capterra, SoftwareAdvice, SelectHub | Advertising on review listing sites |
| Programmatic | Display, Digital Audio, Connected TV, Native | Advertising on the open internet |
| Sponsorships | Influencers, Newsletters, Events, Podcasts | Advertising directly with individuals or organizations |

### Programmatic Breakdown
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