Individual skill
post-event-roi-report
Use this skill when a GTM team needs to show what one or more events produced, at 30 and 60 days, by joining an event lead list with CRM deals. Covers attribution, excluding pre-existing pipeline, funnel counts, pipeline and closed-won math, checkpoints, breakdowns and follow-up health.
skills/ariel-cohen/post-event-roi-report/SKILL.md
Source commit 5d786aad0c7b2ca59b1abf1f601f9407ca261996
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- Last checked
- Nov 11, 2026
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- Repository last updated
- Oct 20, 2026
- License
- MIT
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# Post-event ROI report
Build a view that answers one question for the review meeting: what did {{EVENT_NAMES}} produce, and what is stuck? The lead list says who we met. The CRM says what became pipeline. When they disagree, the CRM wins.
## Template placeholders
Replace every `{{...}}` before running.
- `{{EVENT_NAMES}}`: the events being measured, exactly as they appear in the lead list's Event column
- `{{EVENT_START_DATE}}`: the first day of the first event; the cutoff for new versus pre-existing pipeline
- `{{DAY_30_DATE}}`, `{{DAY_60_DATE}}`: the two checkpoint dates
- `{{SPREADSHEET}}`: where the event lead list lives
- `{{ICP_FLOOR}}`: the minimum employee count that counts toward the totals
- `{{CURRENCY}}`: currency for spend and pipeline