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multichannel-campaign-builder

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Use this skill when someone needs a complete outbound sequence written — every touch across LinkedIn and email, not a single cold email. Produces three distinct angles to choose from, then the full sequence with each message ready to send, calibrated to the campaign type and channel mix and self-checked against a copywriting bar before it's handed over. Trigger phrasings: "write me a campaign", "build a sequence", "multichannel campaign", "cold outbound sequence", "social selling sequence", "sequence the people who engaged with our post", "webinar follow-up campaign", "LinkedIn and email sequence", "rewrite this campaign".

skills/erwann-lefevre/multichannel-campaign-builder/SKILL.md

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Oct 20, 2026
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Applies when a sequence needs writing, not a single message. Produces three angles, then every touch in the cadence, checked before delivery.

## A sequence is not five emails about the same thing

The common failure isn't a bad first message — it's five follow-ups that all say the same thing in a slightly more desperate tone. The prospect ignored the argument once; repeating it four times with "just bumping this" on top adds nothing except a reason to block the sender.

Every touch needs its own reason to exist. That means a fresh angle each time, a different CTA shape than the one before it, and a subject line that isn't a variation on the last. Sequence coherence — angles progressing rather than repeating, consecutive cross-channel touches not doubling up — is what separates a campaign from a nag.

## Get the brief before writing anything

Ask once, in a single message, for whatever is missing: what they sell and the problem it solves in one sentence; the target persona, company type and size; whether a signal or trigger exists; and the channel mix. Ask about tone and any banned words if they have them.

If something essential is missing — the persona, what they actually sell — ask one short question and stop. Don't fill the gap with a plausible guess; a sequence written for the wrong buyer is worse than no sequence, because it reads finished.
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