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creator-deal-pricing

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Use this skill when structuring what to pay a creator — "flat fee or performance deal," "how should we price this sponsorship," "the creator wants a fixed fee, should we agree." The decision rule: pay flat when buying a message, pay per click when buying pipeline — plus the qualified-click definition that makes performance deals fair, and the unit-economics math behind both.

skills/thomas-marcelle/creator-deal-pricing/SKILL.md

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Use when structuring creator compensation. Produces a deal structure with the risk sitting where it belongs. The one-line rule: **pay flat when you're buying a message, pay per click when you're buying pipeline.**

## The economics of each

A €1,000 flat-fee post has wildly different unit economics depending on how it lands: 300 qualified clicks = €3.30 each; 60 clicks = €16.70; 15 clicks = €67. The buyer absorbs all of that variance. Under CPC (network range roughly €1.90–2.90 per qualified click), the same outcomes cost what they're worth — weak posts self-limit, strong posts scale without renegotiation. Flat fee caps the upside; CPC caps the downside at "you only paid for real clicks."

For context: LinkedIn Ads runs €8–15+ per click for B2B SaaS, and personal creator accounts reach 3–5× more than company pages — either creator structure beats ads on unit cost when the audience fits.

## When flat wins

- narrative control matters more than clicks: launches, category narratives, awareness moments
- a scarce high-authority creator won't take performance terms — and their association is the asset
- the KPI genuinely isn't traffic
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