Individual skill

outreach-execution

Use this skill when a signal, account list, or named contact needs outreach — it loads sender voice and past approved messages, picks the right path for the situation, and drafts a multi-step sequence anchored on a real hook. It encodes production sender-assignment and approval rails: tiered senders, automatic executive multi-threading on large accounts, and a hard rule that AI-drafted sequences to senior executives are never auto-sent. Every sequence is staged with a written rationale for human approval, and approved copy feeds back into the voice library. Includes references for email/LinkedIn/breakup frameworks and objection handling.

skills/jeremy-hurst/outreach-execution/SKILL.md

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Last checked
Nov 11, 2026

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237
Repository last updated
Oct 20, 2026
License
MIT

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## Template placeholders

Replace every `{{...}}` before enabling. See the setup checklist reference for the full setup list.

- `{{CRM}}` — Your CRM (e.g. HubSpot, Attio, Salesforce)
- `{{SENDER_ROSTER}}` — The people who can send outreach, with which channels each has connected (email, LinkedIn)
- `{{AWARENESS_SENDER}}` — Senior exec (usually a founder or CxO) who runs the no-pitch awareness touch to decision makers
- `{{HIGH_TIER_SENDER}}` — Primary sequence sender for your top account tiers (usually your most senior GTM seller)
- `{{LOW_TIER_SENDER}}` — Primary sequence sender for your lower account tiers
- `{{TIER_MODEL}}` — Your account tiering scheme and which tiers count as "high" vs "low" (e.g. Gold/Diamond = high, Silver/Bronze = low)
- `{{APPROVAL_OWNER}}` — The human who reviews and approves staged sequences before anything sends
- `{{MULTITHREAD_THRESHOLD}}` — Company size above which an executive multi-thread must run in parallel with the primary sequence (default: >200 employees)
- `{{LARGE_COMPANY_THRESHOLD}}` — Company size above which executives are never auto-contacted without approval (default: 100+ employees)
- `{{VOICE_SOURCE}}` — Where sender voice lives: saved voice guides, past approved messages, or both
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