Individual skill

advantage-plus

Use this skill when deciding whether and how to use Advantage+ for B2B SaaS — what to let Meta automate, what to constrain, and when manual beats automation.

skills/ivan-falco/advantage-plus/SKILL.md

Read pinned source

Source commit 5d786aad0c7b2ca59b1abf1f601f9407ca261996

What was checked

Matches the observed repository HEAD: Yes
Scanner rules are current: Yes
Repository scan complete: No
Skill scan complete: Yes
Observed behavior: Instructions only
Last checked: Nov 11, 2026

These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.

Install this skill

Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.

An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.

Repository context

Repository stars (not skill ratings): 237
Repository last updated: Oct 20, 2026
License: MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

engineering Derived category

Files and excerpt

File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.

Browse files

SKILL.mdcore · 10,795 bytes

Read excerpt


# Advantage+ for B2B SaaS on Meta

How to use Meta's Advantage+ automation features for B2B lead generation. Covers when to use Advantage+ vs manual campaigns, setup, budget requirements, and how it interacts with ABM.

---

## What Changed: Andromeda to Advantage+

Meta's Andromeda algorithm (deployed 2024-2025) fundamentally changed how ads are delivered:

- **Before Andromeda:** Manual targeting (interests, job titles, behaviors) was the primary lever. Advertisers controlled who saw ads.
- **After Andromeda:** Creative quality and conversion signals matter more than targeting. The algorithm finds your audience if your creative resonates and your tracking is clean.

**What this means for B2B:** The game shifted from "who do I target" to "what creative do I feed the algorithm, and what conversion data do I send back."