Individual skill
set-creator-benchmarks
Use this skill when setting pre-launch KPI targets for a B2B LinkedIn creator campaign. Calibrates to your own historical performance rather than generic industry percentiles, producing conservative / target / stretch bands per creator and a campaign rollup tied to the creator budget.
skills/maxwell-nimmo/set-creator-benchmarks/SKILL.md
Source commit 5d786aad0c7b2ca59b1abf1f601f9407ca261996
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- Last checked
- Nov 11, 2026
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- Oct 20, 2026
- License
- MIT
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# Set Performance Benchmarks
Give every campaign a defensible pre-launch target set, built from what your creators actually deliver, not generic influencer benchmarks. For B2B LinkedIn thought-leadership the metric that matters most is not raw reach but how much of that reach lands on the target buyer, so this skill targets both impressions and ICP reach, as **conservative / target / stretch** bands.
## Connectors for this skill
Optional. The skill runs from pasted inputs, but will use these if available:
- **Your campaign performance records** (spreadsheet, CRM, or analytics store) — to pull each creator's historical per-post metrics.
- **A LinkedIn or creator-analytics source** — to fetch demographics for estimating ICP reach.
- **A document tool** — to format the client-facing benchmark set.
If none are connected, gather the inputs manually in Step 0.
## Step 0 – Gather the inputs