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b2b-demo-builder

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Use this skill when building a pre-recorded demo script or preparing for a live demo. Covers intake, scripting, talk tracks, objection handles, and fallback planning. Trigger on "build a demo", "demo script", "prep me for a demo", "record a demo", "product walkthrough", or any request to demonstrate a product to prospects, investors, or customers.

skills/monica-dinu/b2b-demo-builder/SKILL.md

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Oct 20, 2026
License
MIT

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Build demo scripts and prep materials that start with the outcome, lead with the magic, and go deep only when earned. Grounded in Monica Dinu's Outcome-First Demo Framework, synthesizing Cohan, Falcone, Efti, Dunford, and Gong.io research.

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## Phase 0: Pre-Work

**Tier 1 -- Must have before scripting.** Ask if not provided.

1. **Product**: What is the product and what does it do?
2. **Capabilities**: Full list of capabilities. Use existing docs if available. Never demo a capability not on this list.
3. **Audience**: Role, seniority, buying stage, technical sophistication.
4. **Industry**: Which vertical or segment? Always ask. Shapes data, language, use cases, and pain points.
5. **Primary outcome**: The #1 thing this audience wants to achieve. Success for THEM, not the product.
6. **Mode**: Pre-recorded or live?
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