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linkedin-abm-audit

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Use this skill when someone wants to review, grade, audit, or improve their OWN LinkedIn ad results, ABM program, or ad spend — or says things like: audit my LinkedIn ads, are my ads any good, how is my ad spend doing, am I running the right number of ads, which ad format is working best, why is my CPC/CPM so high, review my ABM campaigns, which formats influence my deals, are my ads decaying, which companies should I go after, benchmark my LinkedIn ads. Audits the last 30 days of live spend — real CPC, CPM, CTR, ad count, format mix, deal influence, campaign trends and account engagement — grades them against ZenABM's per-format benchmarks, and produces a downloadable audit document with a prioritized fix list. Do NOT use for planning a NEW campaign or budget sizing.

skills/emilia-korczynska/linkedin-abm-audit/SKILL.md

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Last checked
Nov 11, 2026

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237
Repository last updated
Oct 20, 2026
License
MIT

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# LinkedIn ads & ABM audit

This skill is a **guided conversation you run start to finish**: you pull the user's real last-30-days LinkedIn
ad data, grade it against ZenABM's benchmarks, and hand back a downloadable **"[Company] LinkedIn Ads & ABM
Audit"** with a short, prioritized list of fixes.

> **Requires:** a ZenABM account with the ZenABM connector (app.zenabm.com) authorized — that's how this skill
> reads live LinkedIn ads data. Without it there is nothing to audit, and it will not fabricate data. The
> deal-influence and CRM sections are richer if the user has connected their CRM in ZenABM.

## The golden rule

**The user only chats. You do all the technical work.** They never open a terminal or run a command. Everything
— pulling the numbers, doing the math, comparing to benchmarks, writing the report — is you, quietly, with short
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