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roi-business-case

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Use this skill when a live deal needs a business case the buyer will actually believe — heading into procurement, finance review, or exec sign-off, when a champion needs an internal case to justify the spend, when a single "dream ROI" number is triggering skepticism, or when you want to pre-handle the "your-numbers-are-inflated" objection before it's raised. Instead of one optimistic figure, the agent builds a one-page business case modeling WORST / AVERAGE / BEST outcomes, each tied to the buyer's root-cause problem, with explicit conservative assumptions — which makes the AE look impartial and gives the champion a case they can defend to finance.

skills/gal-aga/roi-business-case/SKILL.md

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Repository last updated
Oct 20, 2026
License
MIT

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## Purpose & When to Use

Single-number ROI cases lose credibility the moment finance sees them. A seller who shows
one big, optimistic figure looks exactly like what they are — a seller. The buyer's internal
reviewers discount it on sight, and the champion is stuck defending a number they didn't build
and don't believe. Gal's fix is to model a **range**: worst, average, and best case. Showing
the downside is what makes the upside believable. It signals you're impartial, it survives a
skeptical finance review, and it pre-handles the "you're inflating this" objection before
anyone raises it.

This skill builds that case. It takes the buyer's root-cause problem and baselines, models
three scenarios with explicit assumptions, and produces a one-page business case the champion
can carry into procurement and finance and actually defend.
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