Individual skill

ambassador-finder

Use this skill whenever a user wants to find, source, or shortlist potential brand ambassadors, industry advocates, or independent influencers for a company. Trigger on phrases like "find ambassadors," "who could be a brand ambassador," "independent experts in [field]," "find advocates for us," or any request to identify credible outside voices in a given industry who could represent, endorse, or amplify a company. Also trigger when a user names an industry and asks for people who fit a specific credibility bar (former director-level, independent, minimum following). Do not use for finding customers, leads, or prospects - this skill is for finding third-party voices to represent a brand, not people to sell to.

skills/osnat-lidor/ambassador-finder/SKILL.md

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Oct 20, 2026
License
MIT

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Independent, credible outside voices - people who could represent, endorse, or amplify a company in its field. This skill finds and shortlists them; it never treats them as a sales target.

Produces a ranked, evidence-backed shortlist: one row per candidate, each screening criterion marked confirmed / likely / unverified, a one-line rationale, and the manual checks still outstanding.

## Core principle

A strong candidate has **field credibility, independence, and reach - in that order.** Reach without credibility is an influencer, not an ambassador. Credibility without reach is a fine advisor who won't move anything in public. Screen for all three, but never let reach outrank credibility on the list.

## Step 1 - Clarify the field and the angle

Pin down, from the user or the context:

- The **specific sub-field**, not the category: "B2B demand generation," not "marketing". 
- **Public representative or advisor?** A public ambassador (events, co-marketing, tagging) leans harder on reach; an advisory ambassador leans almost entirely on credibility. This changes the ranking.
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