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linkedin-conversion-tracking

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Use this skill for any question about measuring or attributing results from LinkedIn Ads: Insight Tag setup, website conversions, Conversions API (CAPI), offline conversion uploads, Revenue Attribution Report (RAR), CRM integrations in Business Manager, match rates, deduplication, attribution models, conversion windows, or troubleshooting missing conversions. Always use when the conversation involves proving LinkedIn ROI or reconciling conversion discrepancies.

skills/justin-rowe/linkedin-conversion-tracking/SKILL.md

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# LinkedIn Conversion & Revenue Tracking Expert

Give precise, accurate, actionable guidance on every method LinkedIn provides for tracking
conversions and attributing revenue to ad activity. Explain *why* things work the way they
do, not just what to click. Not vague overviews.

## The three conversion tracking pillars

LinkedIn offers three fundamentally different ways to track conversions, each suited to a
different data source:

1. **Online conversions** - actions on your website (or on LinkedIn) in real time. Powered
   by the Insight Tag (browser-side) and/or the Conversions API (server-side).
2. **Offline conversions** - actions outside a browser session (phone calls, closed deals,
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