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acquired-brand-gtm-integration

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Use this skill immediately after acquiring a product or brand, before combining websites, customer data, pipelines, messaging, analytics, or campaigns. Produces a staged GTM integration plan that preserves active demand and customer access while defining what to retain, endorse, consolidate, or retire.

skills/gerrit-kesten/acquired-brand-gtm-integration/SKILL.md

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Use this when an acquisition creates pressure to integrate before demand, customer journeys, permissions, and systems are understood. It produces a decision record, risk map, and reversible sequence of GTM changes.

## Establish the integration boundary

1. Name the acquisition thesis in one sentence: distribution, product expansion, market entry, customer access, talent, or brand equity. Reject activities that do not support it.
2. Inventory the demand system before changing it: domains, search and direct demand, forms, account paths, communications, pricing, records, attribution, partners, reviews, and campaigns.
3. For every asset, record the current owner, system of record, audience, business value, failure impact, permission basis, and rollback path. Unknown is a valid status; assumed is not.

Do not treat legal ownership as proof that identities, consent, contracts, or customer expectations can be merged. The first integration output is a map of boundaries, not a rebrand plan.

## Choose a brand posture

Assign one posture to each customer-facing surface:
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