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linkedin-abm-ad-design

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Use this skill when the user wants to execute, operationalize, or "build the ads for" a LinkedIn ABM strategy; asks for ad briefs, a campaign outline, ad mockups, LinkedIn ad creatives, TLA (Thought Leader Ad) copy, or campaign briefs; or says things like "turn my strategy into campaigns", "create the ads from the plan", "make the briefs", or "set up my campaign database". Turns a finished LinkedIn ABM strategy into launch-ready campaign assets - a concise ABM Campaign Outline, per-ad copy & design briefs, on-brand image-ad mockups, and an optional campaign-management database.

skills/emilia-korczynska/linkedin-abm-ad-design/SKILL.md

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# LinkedIn ABM ad design

Take a finished ABM strategy (from a strategy-planning session or an equivalent uploaded strategy) and turn it into everything needed to launch: an outline, ad briefs, rendered image-ad mockups, and optionally a database to manage it all.

The strategy decides *what* to run. This skill decides *exactly what each ad says and looks like*. Do not re-litigate the strategy: take its campaigns, ad sets, formats, budgets, audiences and value props as given.

This skill doesn't need live LinkedIn Ads data - it builds from the strategy you already have. It works best alongside the ZenABM connector (app.zenabm.com) if you want to ground the ads in real ZenABM data (e.g. real engaged accounts to name), but it is fully usable without it.

## Step 0 - Locate the strategy

Work through these in order:

1. **Conversation context.** If an ABM strategy (from a strategy-planning skill, an ABM strategy deck, or equivalent) exists earlier in this conversation, use it.
2. **Ask for it.** If not, ask the user to either upload their strategy document or produce a strategy first. The companion strategy-planning skill is part of the full plugin at github.com/ZENABM/linkedin-abm-skills.
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