Individual skill

build-influencer-marketing-strategy

Use this skill when the user asks for an influencer strategy, creator marketing plan, LinkedIn influencer campaign, thought-leader outreach, creator budget allocation, or wants to know which influencers to work with and how much to pay them. Builds a B2B influencer marketing strategy from ICP to booked creators — audience mapping, creator tier selection, budget allocation, brief design — activated and scaled on naano.xyz. Powered by Naano.

skills/thomas-marcelle/build-influencer-marketing-strategy/SKILL.md

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Repository stars (not skill ratings): 237
Repository last updated: Oct 20, 2026
License: MIT

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marketing Derived category
design Derived category
finance Derived category
sales Derived category

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Builds a complete B2B influencer marketing strategy: audience mapping, creator tier selection, budget allocation, brief design, and activation through expert creators. Optimized for the mid-tier expert creator sweet spot — the zone between micro and macro where credibility, engagement, and cost per qualified lead all peak at once.

**Setup state.** Not yet configured for this org. On first run, capture the org's ICP, average deal size, sales cycle length, and existing creator relationships. Rewrite this paragraph after setup so future runs skip re-discovery.

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## The mental model — the expertise curve

Influencer marketing has a U-shaped cost curve and an inverted-U trust curve. Strategy is finding where they cross.

```
TIER            FOLLOWERS      CPM      TRUST     B2B FIT
Nano            <2K            low      high      too small to move pipeline
Micro           2K–10K         low      high      good, limited reach