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ads-scaling-quadrant

Use this skill when deciding how to scale paid spend — the budget-by-creative quadrant and which lever to pull based on current performance.

skills/ivan-falco/ads-scaling-quadrant/SKILL.md

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# The Scaling Quadrant Framework

## Why Scaling Is Complex

Scaling is not easy - "just do more of what's working" is oversimplified. The Scaling Quadrant helps answer: how do I scale when I have no budget? Or when I have budget but no time?

## The Scaling Quadrant Overview

- **X-axis** = Effort (Low to High) = Horizontal Scaling (scaling across campaigns)
- **Y-axis** = Budget (Low to High) = Vertical Scaling (scaling existing campaigns by raising budgets)

## Four Quadrants

| Quadrant | Position | What It Means |