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outbound-triggers-6

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Use this skill when running pure cold outbound with no prior signal, choosing an outbound premise — CXO Passdown, Groundswell, Multi-Persona, or classic cold outreach — building top-down or bottom-up campaigns, or multi-threading a buying committee across an account.

skills/alex-vacca/outbound-triggers-6/SKILL.md

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Oct 20, 2026
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# OUTBOUND Premises (6 Triggers)

## 1. CXO Passdown

**Strategy:** Start at the top, get passed down to the right person

**Execution:**
- Email C-level executive
- Ask for direction to right person
- Creates internal referral

**Template:**
```
{{firstName}},
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