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competitor-positioning

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Use this skill when you need to know how competitors present themselves to the market — homepage messaging, value props, CTAs, pricing models, content themes — and how that evolves over time. Produces a marketing briefing: a messaging matrix, per-competitor positioning profiles, content gap analysis, a positioning white space map, and battlecard inputs, with before/after tracking of every shift. Reach for it when someone says "competitor positioning", "messaging comparison", "content gap", "what changed on their site", "landing page teardown", "marketing battlecard", "how do they describe their product", or "counter-messaging".

skills/alon-goldenberg/competitor-positioning/SKILL.md

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Oct 20, 2026
License
MIT

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Runs when a marketing team needs to see how competitors position themselves on their own websites and content — on a recurring cadence, before a messaging refresh, or ahead of a launch.

Produces a marketing briefing, not a signal feed: messaging matrix, positioning profiles, content gaps, white space, and recommended actions — every insight answering "what does this mean for our messaging?"

## Pick the mode before doing anything

Keep a running file per competitor in your workspace (format: `references/snapshot-format.md`). At the start of every run, load those files and check when you last ran:

- **Full snapshot** — first run, or no prior snapshots, or last run more than 14 days ago. Capture everything.
- **Delta mode** — last run within 14 days. Research the same pages, but the output reports only what changed. A delta run that re-narrates the whole landscape buries the one tagline change that matters.
- **Same-day repeat** — already ran today? Ask before re-running; don't silently burn research effort on pages that haven't changed since the morning.

If you also keep business-signal notes on these companies (funding, hiring, leadership changes), load those too — they often explain *why* positioning shifted, e.g. a funding round preceding an enterprise-messaging pivot.
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