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creative-fatigue-detection

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Use this skill when diagnosing creative fatigue on Meta — the signals an ad is dying, rotation rules, and refresh timing for B2B accounts.

skills/ivan-falco/creative-fatigue-detection/SKILL.md

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# Creative Fatigue Detection & Rotation - B2B SaaS

How to detect when Meta ads are losing effectiveness, when to rotate creative, and how to maintain performance through systematic creative management.

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## What Creative Fatigue Looks Like

Creative fatigue happens when your audience has seen your ads too many times. The algorithm keeps serving them, but engagement drops and costs rise.

**The signals (in order of urgency):**

| Signal | Threshold | Urgency |
|--------|-----------|---------|
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