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signal-to-campaign

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Use this skill when a team has an offer, target market, or observed account event and needs to turn it into a launch-ready signal-led campaign. Produces a signal thesis, evidence-backed account cohort, buyer map, channel-ready drafts, and a QA gate. Trigger on “build a campaign around this signal,” “find companies showing this problem,” “who should we contact now,” or “turn this market event into pipeline.”

skills/bojan-berisavljevic/signal-to-campaign/SKILL.md

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Oct 20, 2026
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Use this play before enriching contacts or writing campaign copy. It turns an observable market event into a small, defensible campaign package staged for human approval.

## Prove the signal carries pain

Translate the offer into the operational problem it solves. Generate several candidate signals, then score each on:

- **Specificity:** does it point to this problem or merely describe the company?
- **Observability:** can every account be tied to evidence another operator can inspect?
- **Timing:** does it explain why action makes sense now?
- **Ownership:** is there a recognisable buyer who owns the implied problem?
- **Offer fit:** does the offer resolve the situation without a logical leap?
- **Noise:** what common cases would create a false positive?

Select one primary signal and one backup. A visible event is not automatically a buying signal. Funding, generic hiring, technology use, and broad growth become useful only when combined with current evidence of the relevant workflow, constraint, or complexity.
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