Individual skill
lead-routing
Lead routing strategy, assignment logic, round-robin patterns, territory design, speed-to-lead SLA frameworks, and routing automation for B2B revenue teams. Use when the user mentions lead routing, lead assignment, round-robin, territory assignment, lead distribution, speed-to-lead, lead SLA, lead queue, routing rules, routing logic, account-based routing, geographic routing, skills-based routing, load balancing, lead handoff, inbound lead routing, outbound lead routing, routing tools (LeanData, Chili Piper, Default), or lead cherry-picking. Also trigger on 'leads aren't getting to the right rep,' 'our routing is broken,' 'leads sit in a queue,' 'reps cherry-pick,' 'speed-to-lead is too slow,' or 'we need to redesign territories.' BOUNDARY: Covers routing STRATEGY and LOGIC (CRM-agnostic). For CRM-specific implementation, see revops-hubspot or revops-salesforce. For enrichment that feeds routing, see data-enrichment. For lead scoring, see marketing-operations.
skills/rutger-katz/lead-routing/SKILL.md
Source commit 5d786aad0c7b2ca59b1abf1f601f9407ca261996
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# Lead Routing for B2B Revenue Operations
Lead routing determines which rep gets which lead, how fast, and with what context. It's where marketing's work either converts to pipeline or dies in a queue.
## Why Routing Matters
**Speed kills (in a good way)**:
### Speed-to-Lead Impact (Research-Backed)
| Finding | Source |
|---------|--------|
| Responding within 1 minute: 391% conversion boost | Velocify |
| Responding within 5 minutes: 21× more likely to qualify vs 30 min | Dr. James Oldroyd, MIT Sloan, 2007 (15,000+ leads) |
| <5 min response: 32% close rate, 2.6× higher than 24+ hours | LeanData, 2025 |