Individual skill

citation-gap-outreach

Use this skill when the sources behind AI answers are known and the brand needs to get into them — "AI keeps citing these directories and the brand is not there," "turn the citation analysis into an outreach plan," "get named where the engines already read." Converts cited-source gaps into a ranked get-listed plan with the right ask per source type and a re-measure loop proving each placement moved answers.

skills/huxley-peckham/citation-gap-outreach/SKILL.md

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Oct 20, 2026
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Use when the sources feeding AI answers in a category are known and the brand needs to get into them. Produces a ranked get-listed plan with the right ask per source and a re-measure loop that proves each placement landed.

## Rank by answers fed, not authority

Order target sources by how many category answers each one fed. Domain authority, traffic, and prestige all mislead here: a modest directory feeding nine answers outranks a famous publication feeding one. The citation count is the value of the placement; everything else is habit carried over from link building.

## Match the ask to the source

Each source type gets updated a different way, and the ask must match it. A directory or listing site wants a submission or a claimed profile. A comparison or review page wants inclusion with evidence — real differentiators, pricing, proof — not a pitch. A community thread is entered honestly, with a real answer from a real account, or left alone. A publication wants the data or story its page is missing. Write the ask so the person who maintains that page can act on it in one sitting.

## Run it like pipeline

Track each target as a row: source, page, answers it fed, whether it mentions the brand today, ask type, the human contact, status. Work the top of the list first; small placements land fastest and compound.
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