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google-ads-pmax-asset-groups

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Use this skill when structuring or troubleshooting a Performance Max campaign — asset groups, ad strength, audience signals, or suspected cannibalization of brand search. Produces a structural fix list, not just "add more assets." Triggers: Performance Max, PMax, asset groups, ad strength, audience signals, PMax cannibalizing brand, PMax negative keywords, low ad strength.

skills/john-williams/google-ads-pmax-asset-groups/SKILL.md

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Repository last updated
Oct 20, 2026
License
MIT

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# Performance Max Asset Group Structure and Hygiene

Applies when a campaign is serving across the automated inventory Performance Max
covers, and delivery quality depends on the inputs you gave it, not just its own
targeting.

## The play

1. Split asset groups by product line or audience segment before doing anything
   else. One asset group trying to speak to every product or every buyer can't be
   coherent to any of them — that's a structural problem no amount of extra copy
   fixes.
2. Fill every slot the platform gives you, not just the minimum required — headlines,
   long headlines, descriptions, and a real image and video mix across horizontal,
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