Individual skill

google-ads

Use this skill when managing Google Ads for B2B — intent-first campaign strategy, account structure, keyword and match-type management, bidding, weekly search term auditing, negatives, Performance Max guardrails, RSAs, and performance analysis. Triggers: Google Ads, Google campaign, Google search ads, Google PMax, Performance Max, Google Display, Google Shopping, Google ad performance, Google keyword, search terms, Google RSA, Google bidding.

skills/ivan-falco/google-ads/SKILL.md

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Last checked: Nov 11, 2026

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Repository stars (not skill ratings): 237
Repository last updated: Oct 20, 2026
License: MIT

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marketing Derived category

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SKILL.mdcore · 6,019 bytes
references/account-structure.mddoc · 2,635 bytes
references/benchmarks-and-measurement.mddoc · 2,395 bytes
references/bidding-strategy.mddoc · 2,745 bytes
references/cheatsheet-overview.mddoc · 1,414 bytes
references/intent-first-strategy.mddoc · 2,961 bytes
references/keyword-and-match-types.mddoc · 2,506 bytes
references/performance-max-b2b.mddoc · 2,327 bytes
references/rsa-and-landing-pages.mddoc · 2,640 bytes
references/search-terms-and-negatives.mddoc · 2,308 bytes

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# Google Ads Management

Orchestrator for Google Ads strategy and campaign management. It grounds every recommendation in a consistent B2B demand-generation methodology.

## Methodology

This skill implements an intent-first B2B demand generation approach for Google Ads. It captures existing demand through systematic keyword targeting, proves unit economics on the highest-intent terms first, then expands outward.

## Core Philosophy

**Intent is everything. Capture demand before you create it.**

Google Ads is the strongest channel for capturing existing demand. People are actively searching for solutions - the job is to be there at the right moment with the right message. Start with high-intent keywords (brand and solution-aware), prove unit economics, then expand outward to medium and low intent, and finally to awareness.