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linkedin-creator-campaign-launch

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Use this skill when taking a creator campaign from zero to live — "launch a creator campaign for [product]," "run our first sponsored posts," "test creator-led growth this month." A four-week framework: lock the ICP and one conversion event, source and vet 3–5 creators, brief and go live staggered, then measure per-creator pipeline and renew the winners.

skills/thomas-marcelle/linkedin-creator-campaign-launch/SKILL.md

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Use for a first (or fresh) B2B creator campaign on LinkedIn. Produces a live campaign in about 30 days with per-creator tracking. This is a channel to build, not a one-off media buy.

## Week 1 — define the ICP and the offer

- narrow to specifics: role, company size, vertical, the exact problem. "RevOps leads at 50–200-person SaaS companies drowning in manual reporting," not "B2B SaaS marketers"
- pick ONE conversion event: trial, demo, or lead magnet
- build an angle, not a script — give creators the problem, the proof, and the link, then let them say it in their own voice

## Week 2 — find and vet creators

- audience-ICP fit over follower count, always: a creator with 4,000 on-target followers beats one with 80,000 mixed
- read the comments — are the right job titles responding?
- start with 3–5 creators: enough to compare performance, few enough to manage
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