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ads-optimization-signals

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Use this skill when reading optimization signals — which metrics justify action, testing rules, and when a result is real versus noise.

skills/ivan-falco/ads-optimization-signals/SKILL.md

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# Optimization Signals & Testing Rules

## Why Optimization Matters

- After campaigns launch, the real work begins
- Take time for planning new experiments and writing down learnings
- Building on your learnings while others repeat the same mistakes

## Optimization Signal Types

- **Leading** = events that happen quickly (< month) - use for quick optimization
- **Lagging** = events that happen slowly (> month) - use for directional truth

## Signals by Stage
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