Individual skill

dev-tool-pricing

Use this skill when setting or fixing the price of a developer tool or technical product: choosing the value metric, drawing the free-to-paid line, structuring tiers, and finding the actual number. Produces a value metric, a packaging model, and a defensible price grounded in evidence. Triggers on "what should I charge", "how do I price this", "free vs paid", "pricing tiers", "value metric", "usage-based vs per-seat", "we're too cheap", "developers won't pay", "should I charge yet".

skills/shane-oconnor/dev-tool-pricing/SKILL.md

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Oct 20, 2026
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Applies when you are guessing at a price, priced on a gut feeling and feel stuck, don't know where the free line goes, or believe your users won't pay so you never charge. Produces a value metric, a free-to-paid packaging model, and a defensible number, from evidence rather than fear.

## The three decisions, in order

Most founders skip to the third and wonder why nothing converts.

1. **Value metric** — what you charge *per*. The most important call; get it wrong and no tier structure saves you.
2. **Packaging** — what is free, paid, and enterprise, and what triggers the upgrade.
3. **The number** — the actual price on each tier.

Price against the value the customer receives, never against your cost or your fear. Your infrastructure bill is a floor, not a strategy.

## Are you ready to price?
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