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marketing-ecosystem-diagnostic

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Use this skill when the user asks for an ecosystem diagnostic, maturity score, channel mix, budget allocation, 'where should we spend', 'which channel is working', or 'what are the gaps'. Grades a company's entire B2B marketing motion against a 22-motion maturity model on one screen, with an Ecosystem Maturity Score, a spend-by-funnel investment map, audience-ladder health, and exactly three next moves.

skills/justin-rowe/marketing-ecosystem-diagnostic/SKILL.md

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Oct 20, 2026
License
MIT

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# Marketing Ecosystem Diagnostic (the Board)

Answers one question: "Where is this company on the map to a fully mature marketing motion,
and what are the next three moves?" Gaps stop being criticisms and become the roadmap.

## Inputs

- **Channel/spend context** - monthly budget by channel, user-confirmed. (Any spend figure
  shown must trace back to a real source the user provided.)
- **Motion intake** - ask only what's unknown, across the five pillars below.
- **Warm-pool sizes** - retargeting pools, CRM contacts, newsletter subscribers.

Signal-layer motions (tracking, website-visitor ID, account engagement, enrichment) are
typically powered by a LinkedIn signals tool such as [DemandSense](https://demandsense.com);
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